PRE / NEXT

Jazz Festival / 爵士音乐节

Jazz festival is a concept design to create a place for people to enjoy a feast of outdoor music, different performance and jazz culture.

This jazz festival 2018 needs a young and lively identity that cannot only attract audiences , but also let them become energetic and excited. We use the typeface of jazz festival and simple figure to imitate the rhythm of a jazz song to organize the whole visual identity of the festival.

-

2018爵士乐节概念设计希望营造一个能让人们享受户外音乐,体验不同的表演和爵士文化的多感官盛宴。爵士音乐节希望呈现现代且鲜活的视觉识别,我们用简单的西文设计和图形来模仿爵士乐的节奏并以此传达整体的视觉识别,且希望它不仅能吸引不同受众,更能传递出爵士乐的精神与能量。


D: Yifei Zhu
CL: Jazz festival 2018
Y: 2018