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JINGYI Studio / 静宜坊


‘JingYi Studio’ is an independent tea house located in Chongqing, a mountain city. The founder hopes to provide a multi-cultural space for people to enjoy tea and tea wares in the busy city. 

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静宜坊是一间坐落于山城重庆的独立茶文化工作室。创始人希望能在繁闹的都市中为人们提供一处静心品茶、赏器的多元茶文化空间。

莫道楼高,越巷穿街,大隐于城。念万般世事,茫茫人海,纷纷挠挠,毕竟成尘。洁手燃香,蒸炉静瓯,凝神闲坐闭目茗。休说苦,从深山染露,不带凡心。

杯净亦洗心境,斟一盏清雅酬知音。看叶舒叶卷,花飞花起,胸怀敛放,陋室盈馨。絮语思情,抒发心志,琴瑟音随闲话声。吾何恨,有同好对坐,溪友为邻。


D: Yifei Zhu
CL: JingYi Studio

Y: 2016




Taste in Books / 纸本未觉

‘Taste in books’ is an independent second-hand book shop which located in the busy modern city. The second-hand books, music and coffee are all covered in this multi-sensory experiential space.

We hope the brand can create a space that contacts with memory, emotion and history and try to recall the emotional connection between second-hand books and readers.

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纸本未觉,是隐没于现代大都市的水泥丛林中,安静独立的一家二手书店。品牌呼吁人们重拾二手书,唤醒原本落寞的纸质书本生命体,再次细细品味那些流露于纸上的美好时光和情感。

纸本未觉将二手书、茶饮、音乐等多元文化融入这个多感官体验空间,以诱导人们跨越不同的时代和文化,相逢于某一时刻,让久违的书香再度沁入心脾。


D: Yifei Zhu
CL: Taste in Books

Y: 2017



Taste in Books / 纸本未觉

‘Taste in books’ is an independent second-hand book shop which located in the busy modern city. The second-hand books, music and coffee are all covered in this multi-sensory experiential space.

We hope the brand can create a space that contacts with memory, emotion and history and try to recall the emotional connection between second-hand books and readers.

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纸本未觉,是隐没于现代大都市的水泥丛林中,安静独立的一家二手书店。品牌呼吁人们重拾二手书,唤醒原本落寞的纸质书本生命体,再次细细品味那些流露于纸上的美好时光和情感。

纸本未觉将二手书、茶饮、音乐等多元文化融入这个多感官体验空间,以诱导人们跨越不同的时代和文化,相逢于某一时刻,让久违的书香再度沁入心脾。

D: Yifei Zhu
CL: Taste in Books
Y: 2017



Jazz Festival / 爵士音乐节

Jazz festival is a concept design to create a place for people to enjoy a feast of outdoor music, different performance and jazz culture.

This jazz festival 2018 needs a young and lively identity that cannot only attract audiences , but also let them become energetic and excited. We use the typeface of jazz festival and simple figure to imitate the rhythm of a jazz song to organize the whole visual identity of the festival.

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2018爵士乐节概念设计希望营造一个能让人们享受户外音乐,体验不同的表演和爵士文化的多感官盛宴。爵士音乐节希望呈现现代且鲜活的视觉识别,我们用简单的西文设计和图形来模仿爵士乐的节奏并以此传达整体的视觉识别,且希望它不仅能吸引不同受众,更能传递出爵士乐的精神与能量。


D: Yifei Zhu
CL: Jazz festival 2018
Y: 2018


2016 GRADUATION EXHIBITION / 2016毕业展

2016 graduation exhibition tries to integrate different characteristics of the subjects into an organic whole, which combines design with different colors and elements, so that visitors can understand the same idea for all majors —— Harmony but not uniformity. Meanwhile, the show pieces reflect the collision of Reason and Sensibility, overlapped layers of consciousness and accumulation of four years’ exploration.

The exhibition used four bright colors and dark purple as the main tone visually. The distinctive color symbolizes the ideals of students and connects all objects of this exhibition.

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2016毕业展尝试将不同专业的特征融入一个有机整体,把设计与不同的色彩、元素相结合,让观展者体会到各专业间“和而不同,包容共进”的思想,同时以此表现展览作品中理性与感性的碰撞,意识的交叠和历经四年时间不断的探索和沉淀。

视觉上使用四种鲜亮的色彩与深紫色搭配作为整体主视觉的基调,以鲜明的色彩象征学生的不同想法并以此串联本次展览的整体视觉。



D: Yifei Zhu
CL: Chongqing University of Science and Technology

Y: 2016