Jazz festival is a concept design to create a place for people to enjoy a feast of outdoor music, different performance and jazz culture.
This jazz festival 2018
needs a young and lively identity that cannot only attract audiences , but also
let them become energetic and excited. We use the typeface of jazz festival and
simple figure to imitate the rhythm of a jazz song to organize the whole visual
identity of the festival.
2016 graduation exhibition tries to integrate different characteristics of the subjects into an organic whole, which combines design with different colors and elements, so that visitors can understand the same idea for all majors —— Harmony but not uniformity. Meanwhile, the show pieces reflect the collision of Reason and Sensibility, overlapped layers of consciousness and accumulation of four years’ exploration.
The exhibition used four bright colors and dark purple as the main tone visually. The distinctive color symbolizes the ideals of students and connects all objects of this exhibition.